Mostní 5139, 760 01, Zlín, Czech Republic
+420 576 032 022
dokbat@fame.utb.cz

Programme

Conference Day

10:30 – 10:45

Official opening

10:45 – 12:00

Workshop

Neuromarketing research and practice finding its place in the Industry 4.0 by Dr. Anida Krajina

12:00 – 12:30

Break

12:30 – 15:30

Sessions in online sections

DOKBAT 2021 – Speakers

Ing. Anida Krajina, Ph.D. – Neuromarketing research and practice finding its place in the Industry 4.0

Dr. Anida Krajina is a marketing researcher and digital marketing specialist, currently working for Optiweb, Slovenian digital agency. She has done her research at Masaryk University and University of Vienna and specialised in neuromarketing and consumer behavior. Her recent research explores visual attention on the shelves by using eye tracking technology in combination with other research methods. By merging academia and industry, dr. Krajina’s aspiration is to pursue ways to utilize innovative marketing research methods in the Industry 4.0.

Change of programme is reserved.