Journal: DOKBAT - International Bata Conference

SOCIAL MEDIA: NEW CHANNEL OF INTERNAL COMMUNICATION FOR EMPLOYEE ENGAGEMENT?

This paper aims to fill the gap in the literature review of internal communication and employee engagement in the age of social media and then, proposes a conceptual model of using social media channel in internal communication for enhancing employee engagement. Qualitative methodology is adopted by reviewing and analysing research papers related to the following…
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THE EXISTING CORRELATION BETWEEN THE CPI OF OTC DRUGS AND OTHER GOODS AND SERVICES

This paper examines the link between the consumer price index (CPI) of over-the-counter (OTC) drugs and other goods and services in the Czech Republic. Private label OTC drugs have been sold on the Czech market since 2013. Taking their brief historic overview into consideration, their advantage is a lower price compared to OTC brand drugs.…
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CZECH COMPANIES‘ ATTITUDES IN TRAINING MANAGEMENT

This paper describes the attitudes of Czech companies towards training. The work wants to respond to the issue of using subsidies in the field of further training. The research plan focuses on the question of whether granted programmes (funded from EU funds) are used efficiently, and whether Czech companies behave equally responsibly to further training,…
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RELATIONSHIP BETWEEN REPUTATION AND COMPETITIVENESS

Concept of corporate reputation has been known for many years. Positive reputation can bring many positive advantages for company and also countries. Positive reputation of country can attract investors, labor force, opportunities for companies and it can increase competitiveness of the country. The paper examine’s how positive country reputation can influence competitiveness of the country.…
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CURRENT STATE OF SCIENTIFIC KNOWLEDGE IN THE FIELD OF CRM USE IN TOURISM

This article focuses on defining and specifying the client in tourism and managing the relationship with the client. Tourism is a specific and expensive service, with its own ways of communicating and accessing the client. In addition to the basic concept, the article also contains an overview of how the Czech legal system defines a…
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THE ROLE OF THE PENSION SYSTEM IN THE MODERN WORLD

On the base of previous researches and papers, this article shows importance of pension system. Were shown three different pension systems from Europe and Asia. Some systems are young and some are old with long history, but all of them unite strong relationship with other spheres of national economy. In this article, we look at…
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CHANGEOVER TIME REDUCTION THROUGH LEAN TOOL “SMED” – A CASE STUDY FROM FOOD SECTOR

With the expansion of the product portfolio, businesses are faced with the problem of rising costs and downtime associated with changeovers. The classic approach to this issue is based on a system of large production batches, which will minimize the number of changeovers, thus eliminating the costs associated with them. However, customer requirements often do…
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THE CONSUMER DECISION-MAKING PROCESS WHICH FORM DOMESTIC BRAND LOYALTY: A LITERATURE REVIEW

This paper presents a literature review regarding consumer decision-making process and its impact on creating domestic brand loyalty. The paper focuses on investigating previous studies on the topic. The articles are collected from Scopus and Web of Science, analysed by using decision-making process and domestic brand loyalty concepts. As filtering criteria for articles were used…
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SECTORAL DIFFERENCES IN THE CREDIT ACCESS IMPEDIMENTS OF TURKISH SMES

Contributions of Small and Medium-sized enterprises (SMEs) that have been operating in various sectors to economies have increased over the years especially in job creation and growth. In an attempt to continue their activities in different conditions, SMEs need financing although they encounter some impediments.  When it comes to the problems that firms perceive during…
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THE LINKS BETWEEN MEANINGFULNESS OF WORK, WORK-ENGAGEMENT AND MENTAL WELL-BEING

The objective of this study is to identify and synthesize what is known about links between (job-) meaningfulness, work-engagement and psychological well-being of employees. There-fore the respective understandings of a meaningful work and of healthy work has to be elaborated, to develop the underlying interpretations of subjectivity, in order to propose a perspective for empirical…
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